Selling a Luxury Home: Selling the Experience

Selling a Luxury Home > The High-Value Home Experience

Selling a Luxury Home: Selling the ExperienceIn this series of blogs, we’ve discussed the best ways to sell and market a luxury property, including pricing it competitively, focusing on quality, and listing it on the market at the right time. In this final installment, we’re going to cover selling the experience of living in a luxury home. From the additional bonuses and memberships you can have by purchasing the home to the fine finishes that really take the home to the next level, there is no shortage of amenities that affluent homes offer. Read on to discover some advice on how to sell the experience, as well as equipping yourself with a customized Bergen County NJ High-Value Home Insurance policy.

Take marketing a step further.

Your agent likely has a slew of posts online regarding the property. Of course, professional pictures with ideal lighting and virtual tours is a must. But, remind yourself that as a luxury homeowner yourself, you want more.

The marketing material should tell a story about the home as well as the city or town the property is located in. Selling such things as the neighborhood or outstanding education are all part of the puzzle. Often you are selling a lifestyle and this should be conveyed in the marketing material. Keep in mind that many luxury home buyers look for well know luxury brands. This should be reflected in your marketing. For example in the kitchen, high-end appliances include a Sub-Zero fridge, a Wolfe or Viking stove, a Thermador oven, a Miele or Bosch dishwasher. Luxury buyers look for these brands. When marketing the home these things should be emphasized. The kitchen is the most important room in the house so extra time should be spent featuring it, recommends Max Real Estate Exposure.

Highlight more items that show off experience.

There are plenty of items that ensure their luxury experience is carried out. For example:

  • Saunas
  • Pools, such as infinity or indoor pool
  • Thermostat control
  • Guest homes
  • Home theaters
  • Wine cellars
  • Cabanas
  • Central music system
  • Security system
  • Surveillance cameras
  • Tennis club membership
  • Yacht club membership

Avoid open houses.

In the digital age, open houses are debatable as it is. Everyone who is interested in your home can view its amenities online, through the virtual tour, and your marketing pamphlets that your agent creates. However, hosting open houses just means having a lot of people trek through your house, mostly people who don’t have the interest or ability to buy the home.

About Tri-State Insurance Agency

At Tri-State Insurance Agency, we want to ensure your high-net worth homes are protected during the holidays and year-round. Our homeowners’ insurance policies are designed specifically to protect affluent homes like yours. To learn more about our coverage options, contact our specialists today at (973) 579-6776.