Real Estate Agents: What NOT to Do

The Bureau of Labor Statistics estimates that 518,000 people worked as real estate agents in 2020. If you’re part of this group, you know how important it is to stay on top of your game if you want to close enough deals to make a profit.

Real estate insurance protects you and your team from issues such as injuries on the job and business interruption concerns. It’s not the only step you should take to maximize your profits, though. Avoiding these six mistakes is also crucial to getting ahead in your field.

1. Refusing To Perform Tasks Beyond Your Title

One of the biggest mistakes real estate agents make is thinking that they don’t need to do anything besides show off a house and get their clients’ signatures. If you get to a property and there’s trash on the floor, pick it up before your clients arrive. If another prospective buyer is making your client uncomfortable, it’s your job to advocate for him or her.

2. Forgetting About First Impressions

Another of the top real estate agent mistakes to avoid is failing to make a good first impression. Your clients could choose many real estate agents to broker their property purchases; from the moment you meet them, prove that you’re excited to help them. Wear professional clothing without looking stuffy, and be friendly and welcoming during your first meeting. Even if it’s been a long day, don’t forget to smile.

3. Losing Track of Time

Your real estate insurance company can provide assistance if you have too much free time because business is slow. If you’re having the opposite problem, though, it’s up to you to manage your time well. Maintain your meetings with clients unless you have a genuine emergency, and pick a reliable calendar app if you’re having trouble keeping your schedule straight.

4. Focusing Too Much on One Problem

It’s easy to get bogged down by the details of one case, but you need to manage several clients effectively if you want your real estate business to succeed. Don’t get too demoralized if you lose a deal or if a client gives you negative feedback. Practice positive self-talk to help you refocus and concentrate when you get bad news in the middle of a meeting. Remember, the less you let mistakes bother you, the less likely they are to hurt your long-term business plan.

5. Slacking on Your Marketing Campaign

Marketing can be one of the most enjoyable parts of your job if you use it effectively. Take advantage of free marketing methods such as social media, and don’t be afraid to get creative with your community engagement methods. Branch out by designing a fun radio ad or filming a commercial showcasing your team’s real estate skills.

About SB One Insurance Agency

At SB One Insurance Agency, we have served the businesses and residents of New Jersey, New York, and Pennsylvania for more than 60 years. We are a wholly-owned subsidiary of SB One Bank, the region’s premier banking institution, and we are prepared to offer you personal, business, employee benefits, and risk management solutions. To learn more about our coverage options, contact our specialists today at (888) 990-0526.