As a construction professional, you have years of experience in the field. That experience and industry know-how is a great opportunity to start a blog. When you blog, you establish yourself as an expert in your field. Which gives you and your construction firm credibility. Here are a few tips on what and how to create content for your construction blog.
What to blog about. Are you a home contractor? Do major renovations and remodels? Or are you purely commercial? Do you focus on green construction practices? Identify your target audience and your mission can help you develop a focus for your blog. Then find the cross over between what your audience will be interested in and where your expertise is. Homeowners looking to remodel might be interested in developing a budget, home design and how the remodel process works. Industry insights, tips on prepping your home for remodeling, or how to find the best vendors in your area can all interest your consumer.
Be quick. Don’t worry about writing a technical, eloquently written essay. You don’t have time to write it and the readers don’t have time to read it. Keep it simple and concise, approximately around 300 words.
Be authentic. Don’t try and be technical or worry too much about how to write your blog. Just write. Customers will see and appreciate your natural voice much more than if you spend time trying to thesaurus the perfect word.
At Tri-State Insurance Agency we provide a complete suite of insurance products and services to the broad NJ contractor segment with property, liability and NJ workers compensation insurance among other key coverages to cover the inherent exposures in the industry. Contact us today for more information. (888) 990-0526