While the prom cycle fades out this spring, graduation parties are being planned for the next few months and the ever popular summer wedding season is just around the corner. As such, your New Jersey limousine service could be increasingly busy over the course of the next few months as giddy teens, rowdy grads and anxious brides entrust your service to provide them safe transport through these rights of passage. The private transportation market is highly competitive with consumers demanding more perks and amenities at affordable rates. Increased competition also allows consumers to be more selective when choosing a service. Understanding clients’ fundamental concerns that lie beneath the demand for all the luxurious bells and whistles could give your company the competitive edge needed to prosper through the seasons.
Consumers’ primary transportation concern is safety. For many it is the reason they choose to hire a limousine service in the first place. Physical vehicle safety and driver reliability are the two most influential components in a customer’s decision making process. Generally only after those expectations are met do amenities and pricing come into play. Many consumers will want to verify your license, operation credentials and compliance with all state operation regulations including vehicle maintenance and upkeep. Having those documents on hand when booking and making sure each driver has their proper credentials for display can reassure consumers that your business is legitimate and trustworthy.
References and consumer reports also play a huge role in the customer’s decision making process. Registering with the Better Business Bureau and local business associations can not only promote your company but bolster your reputation.
In some cases the greatest leg up any specialty transportation service can get is having the proper New Jersey limousine insurance coverage to protect your fleet and your drivers. Not only is your New Jersey limousine insurance policy important to protect your assets and property, it can also be a marketable edge over your competitors. Having a well-established New Jersey limousine insurance policy to cover accidents and other liability concerns can be very attractive to demanding and cautious customers.
At Tri-State Insurance Agency, we understand the important role insurance plays in transportation industry. We specialize in providing insurance programs for a variety of transportation businesses including limousine, town car and other private transportation services. Our Transportation Insurance policies can provide all the New Jersey Limousine Insurance coverage your business needs to stay on top of your game. Give our professionals a call toll-free at 888.990.0526 to find out how we can help protect your fleet and your drivers.